Full service and content
Solo and Danone. Eight years of a partnership that goes beyond advertising.
Much more than advertising, in eight years of partnership we have helped Danone create stories and make a difference in the lives of thousands of families in Brazil and Latin America.
Challenge
How to help a brand become the main reference on the subject for doctors and parents?
Solution
Our story starts here. It has been eight years developing campaigns in the specialized nutrition area of Danone Brazil, composed of more than 15 recognized brands for pediatric nutrition and allergies. The created pieces, such as VA iPad, digital and physical sheets, videos, pieces for congresses, etc., focus on healthcare professionals across the country and are developed with the aim of better fitting their needs and the current scenario. In addition, we also create engagement pieces and campaigns for teams in conventions and internal events, both physical and online.
+ over 10 Product Lines
4 Conventions
2 Gastro Virtual Conferences
+ over 150 Animated VAs
+ over 100 Sheets
+ over 30 KVs
+ over 20 Guides
+ over 60 Videos
+ over 10 campaigns
We began our partnership with Danone Nutricia in 2015, after a competition for the Allergy field (APLV - Cow's Milk Protein Allergy) and, shortly after, we already conquered new areas and new challenges. In 2016, we started developing materials for doctors in the Gastro line, focusing on children with gastrointestinal problems and, in the Base area, focusing on nutritional supplementation for healthy children. We continued serving the Base line in 2017 and started a new relationship with the Premature and Specialties area.
We also developed materials for the DELN line, which was discontinued some time later. The following year, in 2018, we continued our journey with the Gastro line, developed some specific materials for APLV, and with the Base team, in addition to creating the awareness campaign about allergies.
We maintained our partnership in the subsequent years, 2019 and 2020, with the Base and Allergy lines, creating quality informational materials based on important research and studies from Danone, delivering credibility in a relevant manner to doctors across the country. In 2021, besides continuing to serve the Base and Allergy lines and all their products, we gained more space within Danone, serving the Adults and Fragility area with the product Diasip, indicated for diabetic adults 50+.
Here, the Gastro line becomes part of the Allergy line, focusing on content about symptoms and treatment for gastrointestinal problems, reflux, and associated complaints. We strengthened and reaffirmed our partnership once again in 2022, with the Allergy, Gastro, and Diasip lines, and we acquired the Nutridrink brand, aimed at the 50+ audience with energy, calcium, protein, and vitamin D deficits.
What a history so far! And there's much more to come in 2023!
