Digital
Largest online launch in Latin America. Over 400% growth.
The new era of dermatology has arrived. From doctors to doctors.
Challenge
Due to the pandemic, the medical visitation activities carried out by the sales team were severely affected, as physical presence began to pose great risks to doctors and staff. With a major launch of the Aesthetics line scheduled for more than 1000 people in São Paulo, along with the American Academy of Dermatology Conference in Denver, USA, the brand could not slow down the launch and placement strategy, as the product was already distributed, and the team was trained and warmed up, all ready for success.
Solution
To conduct an online launch, but in a differentiated and consistent way that would retain the medical class's loyalty. We developed a medical education platform focused on training for exclusive products, led by internationally recognized professionals, adding greater value to the brand's relationship with doctors interested in the beauty segment.
The significant turnaround was creating a relevant and lasting proposal so that doctors were not just invited to a live product launch broadcast, but rather to an advisory community for continuing education.
Results
6 thousand doctors online at the launch
64 thousand views
Over 11 thousand users
Sales quota exceeded in 3 months
Over 6 thousand mentions about the ABFACE technique
Over 3 million consumers impacted
