Promotional Campaign
Real Mercedes drivers
How did we increase revenue aimed at purchasing parts and services and stimulate customer loyalty through the Mercedes Club, in addition to engaging the dealership network in the campaign?
Challenge
Increase revenue aimed at purchasing parts and services. Encourage customer loyalty through the Mercedes Club. Engage the Dealer Network in the campaign.
Solution
Interaction and layers of gamification in an application developed to serve as a basis for communication and to support a promotion that raffled more than R$ 1 million in prizes, with a R$ 600,000.00 Actros Mega Space truck, small trucks, cargo vans, and thousands of exclusive gifts for the drivers who downloaded the app and engaged in the campaign.
The promotion encouraged drivers to register parts purchases, maintenance, and kilometers driven, games, and interactions on social networks, promoting the campaign and influencing their tribes, keeping a "health" diary and vital information about the vehicle's history in one place: the app, all while accumulating points to compete for the final prizes. In one app, Mercedes offered everything a connected and informed driver deserved to facilitate their journeys on the road.
